Red Lenses Blog

Growth hacking – Challenge yourself!

Getting Click Thru’s On Twitter – A Quick Checklist

As this blog is new, I’ve been using my own personal Twitter handle to do low-level promotion. I’ve been surprised at the click thru rate from my posts.

I am guessing that this is normal when you start out, especially since I have a low follower count anyway, but it was a bit of an eye-opener.

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What is SMM – Social Media Marketing?

Most of my previous post refer to Social Media presence and posting as a brand / persona. For the most part the only cost is time and the number one main is to build relationships with your customers, existing or potential.

Social Media Marketing can also come in the form of paid advertising. Ranging from promoted Tweets to paid ads on Facebook this can be a very effective way of reaching more customers.

You need to understand where your audience is, so channels such as LinkedIn, Google+ and others may be very relevant for you.

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What is SEO – And Why You Need It?

SEO, or to use its full name Search Engine Optimization, is the process to get traffic, visitors, to your site or other web property. In other words it is a way to get your site visible to people who are looking for you.

The process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Source: Search Engine Land

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Do Automated DM Work for You on Twitter?

Direct Messages are great way to communicate with your Twitter contacts. It’s personal and it’s a simple way to chat if you don’t have their phone or messenger details. But what about automated DM? Have you considered this?

Thanking new contacts for the follow is a good way to start the relationship as it opens up the dialog and interesting things can happen from there.

But what if you feel that you get too many followers to reply directly to them and feel the need to automate? Below I will give 3 reasons why you shouldn’t!

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5 things about the Essential Content Marketing Metrics

This is a fantastic infographic about the essentials metrics for capturing the performance of your content marketing.

It was made by Curata and features in a post entitled 29 Essential Content Marketing Metrics [INFOGRAPHIC].

Digest the image, then check out for my thoughts: do you agree?

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Grow Your Following

As I plan an editorial calendar a post came into my Twitter stream that I thought was very appropriate for my new persona, @redlenses_eu. So I decided to start right away.

It will be a good benchmark on how this handle and the web site actually perform in the coming months. How do I grow my following?

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What is Growth Hacking?

Growth hacking is a term that is banded about these days. The definition follows, but what does growth hacking really mean? And who are growth hackers? This article aims to answer these questions.

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Hello world from a Web Analyst

As a seasoned web analyst I thought it was about time that I started sharing my knowledge with peers and anyone else that may be interested in the internet world. This is my first post on my new blog.

Ranging from A/B testing through to Web Analytics this site will cover almost every in between in an easy to understand way.

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